{"id":2474,"date":"2023-05-04T17:13:02","date_gmt":"2023-05-04T21:13:02","guid":{"rendered":"https:\/\/queenska.com\/?p=2474"},"modified":"2023-05-04T17:13:04","modified_gmt":"2023-05-04T21:13:04","slug":"estee-lauder-from-queens-the-story-of-a-world-famous-brand","status":"publish","type":"post","link":"https:\/\/queenska.com\/en\/eternal\/estee-lauder-from-queens-the-story-of-a-world-famous-brand","title":{"rendered":"Est\u00e9e Lauder from Queens, the story of a world-famous brand"},"content":{"rendered":"\n<p>Josephine Esther Mentzer, later known as Est\u00e9e Lauder, grew up in Queens. Her parents were not American. Josephine\u2019s father was a native of the Czech Republic. Her mother was originally from Hungary. E. Lauder became famous for her skincare range. She always said every woman can be gorgeous. Working hard and completely immersed in developing lotions and creams, E. Lauder transformed the cosmetics industry. <a href=\"https:\/\/queenska.com\/en\/\">Queenska<\/a> will tell you more.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.queenska.com\/wp-content\/uploads\/sites\/60\/2023\/04\/img_642bfc16ad8bf.jpg\" alt=\"\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a2355ec25f94\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #090909;color:#090909\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #090909;color:#090909\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2355ec25f94\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/queenska.com\/en\/eternal\/estee-lauder-from-queens-the-story-of-a-world-famous-brand\/#How_Estee_Lauder_started_her_business\" >How Est\u00e9e Lauder started her business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/queenska.com\/en\/eternal\/estee-lauder-from-queens-the-story-of-a-world-famous-brand\/#Marriage_and_Estee_Lauders_appearance\" >Marriage and Est\u00e9e Lauder\u2019s appearance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/queenska.com\/en\/eternal\/estee-lauder-from-queens-the-story-of-a-world-famous-brand\/#How_Estee_Lauder_became_a_world-famous_brand\" >How Est\u00e9e Lauder became a world-famous brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/queenska.com\/en\/eternal\/estee-lauder-from-queens-the-story-of-a-world-famous-brand\/#Estee_Lauders_family\" >Est\u00e9e Lauder&#8217;s family<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Estee_Lauder_started_her_business\"><\/span>How Est\u00e9e Lauder started her business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The daughter of immigrant parents, Josephine E. Mentzer was born in Queens, New York in 1908.<\/p>\n\n\n\n<p>Her uncle came to visit her family in Queens when Josephine was in high school. He was a pharmacist from Hungary. He made velvety face creams right in Josephine&#8217;s kitchen. All this time, the girl watched her uncle&#8217;s work. Thus, she became interested in cosmetology.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.queenska.com\/wp-content\/uploads\/sites\/60\/2023\/04\/img_642bfc18f0a99.jpg\" alt=\"\" \/><figcaption>Est\u00e9e Lauder. Young age<\/figcaption><\/figure>\n\n\n\n<p>Later, her uncle had set up a stable laboratory for her. In the improvised lab, she was introduced to cream and lotion making. The girl also understood how to use them properly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marriage_and_Estee_Lauders_appearance\"><\/span>Marriage and Est\u00e9e Lauder\u2019s appearance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In 1920, in Queens, Josephine met her future spouse, Joseph Lauter. After several years, the couple wed. Then, Est\u00e9e moved from Queens to Manhattan. Becoming the Lauders, the couple corrected a spelling mistake made when Joseph&#8217;s father migrated. He came to the U.S. from Austria and accidentally wrote Lauter instead of Lauder in his documents. That&#8217;s how Est\u00e9e Lauder came to be.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.queenska.com\/wp-content\/uploads\/sites\/60\/2023\/04\/img_642bfc1b6cce7.jpg\" alt=\"\" \/><figcaption>E. Lauder and her spouse Joseph<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Estee_Lauder_became_a_world-famous_brand\"><\/span>How Est\u00e9e Lauder became a world-famous brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E. Lauder entered the cosmetics field with just four skincare items. At first, she distributed her goods in salons. E. Lauder would apply her creams to the faces of salon visitors while they were under hair dryers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.queenska.com\/wp-content\/uploads\/sites\/60\/2023\/04\/img_642bfc1dae515.jpg\" alt=\"\" \/><figcaption>First facial products from Est\u00e9e Lauder<\/figcaption><\/figure>\n\n\n\n<p>In 1946, Est\u00e9e and her spouse opened their company. A year later, Saks Fifth Avenue commissioned the couple to make a large order, costing USD 800. It was a lot of money at the time.<\/p>\n\n\n\n<p>Est\u00e9e was a marketer by nature. She believed that for creams and cosmetics to sell, you need to show the result on the consumers\u2019 faces. This concept was so accurate that the brand\u2019s popularity grew rapidly.<\/p>\n\n\n\n<p>E. Lauder, having a fine sense of taste, chose a light turquoise color for her brand&#8217;s jars. She believed that this color conveyed luxury and suited any bathroom decor. The woman was right.<\/p>\n\n\n\n<p>E. Lauder attended the opening of each of her stores. The female entrepreneur also trained beauty consultants on how to sell her brand.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.queenska.com\/wp-content\/uploads\/sites\/60\/2023\/04\/img_642bfc206dcae.jpg\" alt=\"\" \/><figcaption>E. Lauder at the store opening<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.queenska.com\/wp-content\/uploads\/sites\/60\/2023\/04\/img_642bfc22c4e92.jpg\" alt=\"\" \/><figcaption>E. Lauder with Princess Diana and Prince Charles<\/figcaption><\/figure>\n\n\n\n<p>Following skincare products, E. Lauder set her sights on perfumes. She naturally had a &#8220;nose&#8221; for fragrances. Lauder created her first and highly successful Youth-Dew. This fragrance combined notes of jasmine, patchouli and a mixture of roses. Est\u00e9e loved risk and it never failed her.&nbsp;<\/p>\n\n\n\n<p>Est\u00e9e believed women should not have to wait for a man to give them perfume for a holiday but to be able to buy their own fragrances. Therefore, Youth-Dew was originally created as a bath oil and skin perfume. This trend was a milestone in the cosmetics market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estee_Lauders_family\"><\/span>Est\u00e9e Lauder&#8217;s family<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Est\u00e9e took great pride in her brand. But her family always came first. E. Lauder&#8217;s children and grandchildren continued her work. This was her greatest achievement. The exceptional E. Lauder died at the age of 96 in 2004. She will forever be remembered as a woman who was a game-changer in cosmetics.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.queenska.com\/wp-content\/uploads\/sites\/60\/2023\/04\/img_642bfc250febe.jpg\" alt=\"\" \/><figcaption>E. Lauder&#8217;s family<\/figcaption><\/figure>\n\n\n\n<p>Today, Est\u00e9e Lauder operates in over 150 countries. Revenues exceed USD 200 million annually.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Josephine Esther Mentzer, later known as Est\u00e9e Lauder, grew up in Queens. Her parents were not American. Josephine\u2019s father was a native of the Czech Republic. Her mother was originally from Hungary. E. Lauder became famous for her skincare range. She always said every woman can be gorgeous. Working hard and completely immersed in developing [&hellip;]<\/p>\n","protected":false},"author":275,"featured_media":2287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1036],"tags":[1298,1300,1301,1302,1305,1296,1303,1299,1304,1297],"moimportance":[212,34,33],"motype":[1045],"moformat":[66],"class_list":{"0":"post-2474","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-style-and-beauty","8":"tag-e-lauder-and-her-spouse-joseph","9":"tag-e-lauder-at-the-store-opening","10":"tag-e-lauder-with-princess-diana-and-prince-charles","11":"tag-e-lauders-family","12":"tag-estee-and-her-spouse-opened-their-company","13":"tag-estee-lauder-from-queens","14":"tag-estee-lauder-operates-in-over-150-countries","15":"tag-first-facial-products-from-estee-lauder","16":"tag-his-fragrance-combined-notes-of-jasmine","17":"tag-the-story-of-a-world-famous-brand","18":"moimportance-aktualnist-bilshe-roku","19":"moimportance-golovna-novina","20":"moimportance-retranslyacziya-v-agregatori","21":"motype-eternal","22":"moformat-vlasna"},"_links":{"self":[{"href":"https:\/\/queenska.com\/en\/wp-json\/wp\/v2\/posts\/2474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/queenska.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/queenska.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/queenska.com\/en\/wp-json\/wp\/v2\/users\/275"}],"replies":[{"embeddable":true,"href":"https:\/\/queenska.com\/en\/wp-json\/wp\/v2\/comments?post=2474"}],"version-history":[{"count":1,"href":"https:\/\/queenska.com\/en\/wp-json\/wp\/v2\/posts\/2474\/revisions"}],"predecessor-version":[{"id":2475,"href":"https:\/\/queenska.com\/en\/wp-json\/wp\/v2\/posts\/2474\/revisions\/2475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/queenska.com\/en\/wp-json\/wp\/v2\/media\/2287"}],"wp:attachment":[{"href":"https:\/\/queenska.com\/en\/wp-json\/wp\/v2\/media?parent=2474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/queenska.com\/en\/wp-json\/wp\/v2\/categories?post=2474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/queenska.com\/en\/wp-json\/wp\/v2\/tags?post=2474"},{"taxonomy":"moimportance","embeddable":true,"href":"https:\/\/queenska.com\/en\/wp-json\/wp\/v2\/moimportance?post=2474"},{"taxonomy":"motype","embeddable":true,"href":"https:\/\/queenska.com\/en\/wp-json\/wp\/v2\/motype?post=2474"},{"taxonomy":"moformat","embeddable":true,"href":"https:\/\/queenska.com\/en\/wp-json\/wp\/v2\/moformat?post=2474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}